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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Engineering Goal Question Metric |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-5 Tage | 90-180 min | 1-4 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 3-6 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation |