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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Product Discovery Experiment Canvas |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min | 1-2 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Completed Experiment Canvas, Success Metric | Experiment card, Result summary, Next bet |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning |