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Selected:Funnel AnalysisLanding Page TestATAM (Architecture Tradeoff Analysis Method)Architecture Communication Canvas
| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 60-120 min |
Participantsdifferent | 1-5 | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ArchitectureQualityRiskTradeoffsStakeholders | ArchitectureCommunicationStakeholdersCanvas |