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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-3 h | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 1-4 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ArchitectureQualityRiskTradeoffsStakeholders | ExperimentsGrowthAnalyticsValidation |