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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Architecture Architecture Communication Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-5 Tage | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ArchitectureCommunicationStakeholdersCanvas | ExperimentsGrowthAnalyticsValidation |