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| Criterion |  Growth Funnel Analysis |  Product Strategy KPI Tree |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 90-180 min initial, dann laufend | 45-90 min |
Participantsdifferent | 1-5 | 3-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | KPI Tree, Owner List | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | AnalyticsConversionGrowth | MetricsStrategyAlignmentMeasurement | OutcomesStrategyBehaviorPlanning |
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