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| Criterion |  Growth Funnel Analysis |  Product Strategy KPI Tree |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 90-180 min initial, dann laufend | 45-90 min |
Participantsdifferent | 1-5 | 3-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | KPI Tree, Owner List | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | MetricsStrategyAlignmentMeasurement | ChangeDecisionStrategy |
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