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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMediumMediumMedium
Timesame
1-3 h1-3 h1-3 h1-3 h
Participantsdifferent
1-53-122-81-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesKnowledge Map, Critical Knowledge Areas, Transfer PlanIssue Map, Positions, Argument NotesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
AnalyticsConversionGrowth
KnowledgeMappingRisk
RationaleKnowledgeDecision
SensemakingDecisionRationale
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