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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling Knowledge Mapping |  Growth Flywheel |  Knowledge Modeling Concept Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 60-120 min | 1-2 h |
Participantsdifferent | 1-5 | 3-12 | 3-8 | 1-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | AnalyticsConversionGrowth | KnowledgeMappingRisk | GrowthRetentionConversion | KnowledgeConceptsMappingSensemaking |