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| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Systems Thinking Leverage Points |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | High | High |
Timedifferent | 1-3 h | 1-5 Tage | Half day | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-12 | 3-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Leverage Map, Action Strategy | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | Systems thinkingChangeStrategy | ExperimentsGrowthAnalyticsValidation |