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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 h1-5 Tage2-4 h60-120 min
Participantsdifferent
1-54-123-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLogic Model, Change Objectives, Intervention Components, Evaluation PlanFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
AnalyticsConversionGrowth
ChangeSystems thinkingCapability
Theory of ConstraintsSystems thinkingChange
GrowthRetentionConversion
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