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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 h1-5 Tage60-120 min2-4 h
Participantsdifferent
1-54-123-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLogic Model, Change Objectives, Intervention Components, Evaluation PlanFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
AnalyticsConversionGrowth
ChangeSystems thinkingCapability
GrowthRetentionConversion
Theory of ConstraintsSystems thinkingChange
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