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| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min | 20-35 min |
Participantsdifferent | 1-5 | 4-12 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |