View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | 1-5 Tage | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-12 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation |