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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-3 h1-5 Tage45-90 min60-120 min
Participantsdifferent
1-54-122-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLogic Model, Change Objectives, Intervention Components, Evaluation PlanAssumption List, Critical Assumptions, Learning PlanConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AnalyticsConversionGrowth
ChangeSystems thinkingCapability
AssumptionsRiskDecisionDiscovery
Theory of ConstraintsAssumptionsSystems thinking
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