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| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 h | 1-5 Tage | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 1-5 | 4-12 | 1-6 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |