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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Ideal Days.
Agile
Ideal Days
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-3 h15-60 minMultiple workshops over several weeks1-4 Wochen
Participantsdifferent
1-52-92-81-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesIdeal Day Estimates, Assumption Notes, Capacity CaveatsHooked loop, Trigger map, Reward design, Ethics checkExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
EstimationEffortAgile
GrowthBehaviorRetention
ExperimentsGrowthAnalyticsValidation
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