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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 h30-60 min2-6 h20-45 min
Participantsdifferent
1-52-103-81-10
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesIceberg Worksheet, Pattern Notes, Intervention IdeasCurrent Reality Tree, Core Problems, Intervention IdeasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
AnalyticsConversionGrowth
Systems thinkingRoot causePatterns
Systems thinkingRoot causeConstraintsCausality
Systems thinkingPatternsDynamics
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