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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling IBIS |  Product Strategy ICE Scoring |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 30-60 min | 1-3 h |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Issue Map, Positions, Argument Notes | ICE Table, Top Idea List | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | AnalyticsConversionGrowth | RationaleKnowledgeDecision | PrioritizationScoringGrowthDecision | SensemakingDecisionRationale |