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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling IBIS |  Knowledge Modeling Concept Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 1-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Issue Map, Positions, Argument Notes | Concept Map, Relationship Labels, Knowledge Gaps | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RationaleKnowledgeDecision | KnowledgeConceptsMappingSensemaking | ExperimentsGrowthAnalyticsValidation |