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| Criterion |  Growth Funnel Analysis |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 1-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RationaleKnowledgeDecision | SensemakingDecisionRationale | ExperimentsGrowthAnalyticsValidation |