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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Product Discovery Test Card |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 20-35 min | 60-120 min |
Participantsdifferent | 1-5 | 2-8 | 1-5 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Test Card with a pre-set threshold | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | ExperimentsValidationDiscoveryHypothesis | GrowthRetentionConversion |