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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Decision Making Decision Tree |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 30-90 min | 60-120 min |
Participantsdifferent | 1-5 | 2-8 | 1-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Decision Tree, Option Map, Assumption List | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | DecisionTreeOptions | GrowthRetentionConversion |