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| Criterion |  Growth Funnel Analysis |  UX Research HEART Framework |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 120 min initial, dann laufend | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-6 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | HEART-GSM Table, Dashboard | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | MetricsUX researchMeasurementSatisfaction | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |