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| Criterion |  Growth Funnel Analysis |  UX Research HEART Framework |  Growth Flywheel |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 120 min initial, dann laufend | 60-120 min | 90-180 min |
Participantsdifferent | 1-5 | 3-6 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | HEART-GSM Table, Dashboard | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | GQM Table, Metric Profiles |
Tagsno overlap | AnalyticsConversionGrowth | MetricsUX researchMeasurementSatisfaction | GrowthRetentionConversion | MetricsMeasurementEngineeringAlignment |