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| Criterion |  Growth Funnel Analysis |  Growth Growth Experiment |  Product Discovery Riskiest Assumption Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 Wochen | 1-2 Wochen pro Iteration | 25-40 min |
Participantsdifferent | 1-5 | 1-6 | 2-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | Prioritized Assumption List, Test Plan, Results Report | Learning Card with evidence and next action |
Tagsno overlap | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryLearning |