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| Criterion |  Growth Funnel Analysis |  Growth Growth Experiment |  Growth Flywheel |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 Wochen | 60-120 min | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 1-6 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check |
Tags1 shared | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | GrowthRetentionConversion | GrowthBehaviorRetention |