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| Criterion |  Growth Funnel Analysis |  Growth Growth Experiment |  Product Discovery Assumption Mapping |  Product Discovery Landing Page Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 Wochen | 45-60 min | 1-5 Tage |
Participantsdifferent | 1-5 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | Assumption map, Test backlog, Risk ranking | Landing Page, Conversion Data, Learning Summary |
Tagsno overlap | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | AssumptionsRiskExperimentsValidation | ValidationConversionMarketing |