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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h90-180 min120 min initial, dann laufend
Participantsdifferent
1-53-63-6
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesGQM Table, Metric ProfilesHEART-GSM Table, Dashboard
Tagsno overlap
AnalyticsConversionGrowth
MetricsMeasurementEngineeringAlignment
MetricsUX researchMeasurementSatisfaction
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics