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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Decision Making Pre-Mortem |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | 20–45 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-10 | Small cross-functional group | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation |