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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Product Strategy Impact Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | 45-90 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-10 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation |