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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Growth Hooked Model |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | Multiple workshops over several weeks | 45-90 min |
Participantsdifferent | 1-5 | 3-10 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Hooked loop, Trigger map, Reward design, Ethics check | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | GrowthBehaviorRetention | OutcomesStrategyBehaviorPlanning |