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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Engineering Goal Question Metric |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | 90-180 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-10 | 3-6 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation |