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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Growth Growth Experiment |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-2 Wochen | 60-120 min |
Participantsdifferent | 1-5 | 2-8 | 1-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Experiment card, Result summary, Next bet | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | MarketingGrowthExperimentsLearning | GrowthRetentionConversion |