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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 1-5 Tage | 25-40 min |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |