View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Product Discovery Experiment Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 30-60 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Completed Experiment Canvas, Success Metric | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |