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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 2-4 h | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 3-10 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |