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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Operations ALPEN Method |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 10-20 min daily | 60-120 min |
Participantsdifferent | 1-5 | 2-8 | 1 | 3-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Daily Plan, Time Estimates, Review Notes | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | PlanningTime managementProductivityOperations | GrowthRetentionConversion |