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| Criterion |  Growth Funnel Analysis |  Systems Thinking Future Reality Tree |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | 2-4 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | Theory of ConstraintsSystems thinkingChange | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation |