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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 h2-4 h1-4 Wochen60-120 min
Participantsdifferent
1-53-81-62-8
Formatdifferent
AsyncWorkshopAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsExperiment results, Decision log, Learning summaryConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AnalyticsConversionGrowth
Theory of ConstraintsSystems thinkingChange
ExperimentsGrowthAnalyticsValidation
Theory of ConstraintsAssumptionsSystems thinking
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