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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Business Strategy VRIO Framework |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 90-180 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 3-6 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | VRIO Table, Strategic Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | StrategyDiagnosisBusiness modelCapability | ExperimentsGrowthAnalyticsValidation |