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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h60-120 min30-60 min30-60 min
Participantsdifferent
1-53-83-123-10
Formatdifferent
AsyncWorkshopWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogStart Stop Continue Board, Improvement ActionsEmotion Board, Themes, Action Items
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
RetrospectiveImprovementTeamReflection
RetrospectiveTeamReflection
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