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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Agile ROAM Board |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 60-120 min | 20-40 min initial, dann laufend | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 3-8 | 3-15 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ROAM Board, Owner List | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | RiskAgileTrackingAlignment | GrowthBehaviorRetention |