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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Decision Making Pre-Mortem |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 60-120 min | 20–45 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | Small cross-functional group | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation |