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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Decision Making Option Framing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 45-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | OptionsDecision framingStrategyComparison | ExperimentsGrowthAnalyticsValidation |