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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Decision Making OODA Loop |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 15-60 min je Zyklus | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 1-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Situation Assessment, Decision Loop, Action Updates | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | DecisionChangeLearningStrategy | ExperimentsGrowthAnalyticsValidation |