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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Innovation Lean Startup |  Product Discovery Landing Page Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-120 min | Wochen bis Monate je Lernzyklus | 1-5 Tage |
Participantsdifferent | 1-5 | 3-8 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Landing Page, Conversion Data, Learning Summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | LeanStartupValidationMVP | ValidationConversionMarketing |