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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Innovation Lean Startup |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-120 min | Wochen bis Monate je Lernzyklus | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 3-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | LeanStartupValidationMVP | GrowthBehaviorRetention |