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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-3 h60-120 min1-5 TageHalf day
Participantsdifferent
1-53-84-123-12
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogLogic Model, Change Objectives, Intervention Components, Evaluation PlanLeverage Map, Action Strategy
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
ChangeSystems thinkingCapability
Systems thinkingChangeStrategy
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