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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Operations Fault Tree Analysis |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 60-120 min | 2-6 h | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 3-8 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Fault Tree, Critical Paths, Cause Hypotheses, Control Actions | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | RiskRoot causeSafety | GrowthBehaviorRetention |